In the fierce competition in the market,hk hong kong gifts and premium to an enterprise, to find a competitor than to find a good partner is more important. Gift of the enterprise, must first figure out who your competitors. Under normal circumstances, the company will put the industry peers as a competitor, the gift company, really such? The gifts suppliers, your competitors in the industry production capacity is not strong, but the industry similar products; your brand competitors are not in the industry, similar products, but the industry well-known brands; you r & D competitors is also the traditional areas of similar products, the strength of enterprises. The gift circulation business, your competitors are not the gift dealers, but the traditional business, network, TV shopping, group purchase, trade. According to incomplete statistics, business has annual sales of 3.6 yuan; the network of sales is 621300000000 yuan; TV shopping sales is 30000000000 yuan. Why the gift enterprises, competitors are not in the industry in the industry? This is decided by the special gift -- any commodity can become gifts.

Gift industry currently has about 4000 suppliers, about 25000 gift service business, its annual sales of about 60000000000, the main service is the group purchase group purchase customers, mainly to meet the customer business gifts, gifts, promotional gifts, welfare needs. As we mentioned, the annual demand of China gift market far exceeds 950000000000 yuan, of which the total procurement groups demand less also reached 483800000000 yuan. That is to say, our so-called traditional gift enterprises, joint together in the group purchase gift needs share are not even 1/7. This is our current situation to the gift industry.

Family needs

According to the rural family and the city household purchasing power differences, our family is subdivided into rural households and households in the city. At present,hk gift and premium akf252dfe our country's rural families about 210000000 households, about 260000000 households city family. Investigation shows, the rural family average household purchase gift number about 2.5 times, each spent about 70 yuan, a total of about 36700000000 yuan. While the city families purchase gift times is about 2, the average amount of each year is about 400 yuan, a total of about 208000000000 yuan.

Demand of the organization

Corporate gift needs can be roughly divided into business gifts, promotional gifts demand demand and welfare gifts demand.

Welfare gifts

Survey of current staff of about 360000000,hk gift premium fair the average per person per year, this part of ancient times is about 3 times, each time when the amount is about 200 yuan. According to the calculation, the total demand for welfare gifts each year is about 216000000000 yuan.

Business gifts

The main business gifts as the main groups, organs, enterprises, at present our country groups, organizations, enterprises, about 50000000, according to the survey, the average number of business gifts of about 25 per person per year, the amount of each gift of about 300 yuan. According to the calculation, the annual total demand of business gifts of about 375000000000 yuan.

Promotion gifts

According to the National Bureau of statistics data, in 2012 China's total retail sales of social consumer goods is 1631500000000 yuan. Generally the promotional gifts cost will account for 0.5% of total retail sales of social. To 58 trillions of promotional gifts, total demand in China each year is about 290000000000 yuan.

Comprehensive described above, groups gift purchase demand a year is about 881000000000 yuan. That is to say, the total annual demand of China's gift market for individual demand 634700000000 yuan plus group total demand 881000000000 yuan is equal to 10000 5 billion yuan, which is really an amazing number. In conclusion, the present situation of gift enterprises can have four words: Jane and previous orders without profit, profit without value, profit more and more low, risk is more and more high.

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