A panda fortune 500 2013City

Chengdu omni-directional presentation of giant panda elements

As the "Panda" the city of Chengdu, in recent years, launched a series of global public welfare activities to giant panda as the image of the logo: 2011 "Earth Hour" Panda "Meilan" to turn off the lights, the two session of the global large pambassador recruitment, wild panda project initiation, amplification Chengdu panda taxi running the olympics.Chengdu pambassador These activities by the giant panda this intimacy strong visual sense of rare species, distinct image, not only shows the "Chengdu Panda city" outstanding achievements in the protection of endangered species by breeding technology leading to the world, as well as in the maintenance of global ecological security in international play, but also to the giant panda as a medium pass a modernization, internationalization of the city image to the world.

In addition, in 2010 Cannes International Television Festival to shine "Ma Wen panda Kingdom adventure", 2011's Hollywood blockbuster "Kung Fu Panda 2" in Chengdu,weather in chengdu chinathrough Europe and the United States professional film and television production team, by the global visibility of the panda image of the giant panda, the capital of the kingdom of the whole range show.

Play a role

"Ambassador" famous in the world

At the end of last year 10 at the "Chinese elements" in the international contest, as a "Panda" the city of Chengdu, but also by virtue of a giant panda protection and public welfare activities "Chengdu 'hug' the London Olympic Games" won the national annual events and cultural contribution award. "In the effective transmission of Chinese culture at the same time,chengdu china also in the global city of the 'Olympic marketing' in talent showing itself, quickly and effectively improve the Chengdu Panda city as visibility, to show the Chengdu international city image plays a positive role in promoting." In Chengdu "awarded national annual events and Cultural Contribution Award", the competition jury experts such as comments.

For the large-scale public welfare activities, China Advertising Association also give praise: when the world economy is inseparable from the sustained growth of China's economy, the world culture is inseparable from the Chinese culture. Chengdu "bear hug" London Olympic city international marketing project, effectively promoted the cultural exchange, shortens the distance between people.

The giant panda in the survey ranked first, to some extent, it also indicates that the historic "ambassador" role to play, it has great popularity and affinity in the world. Now, the giant panda, contains the culture behind the city, foreign value, has already surpassed the other Chinese elements.

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